The Best Of Super Bowl Advertisements 2020
February 3, 2020
The Super Bowl isn’t just about football. It’s also an opportunity for companies to represent their brands in some of the most entertaining commercial breaks of the year.
This year was no different, as there were many funny, shocking and overall memorable commercials that kept audiences captivated during the gaps of the game.
Cheetos
Cheetos advertised their new popcorn by implying that you can use Cheetos as an excuse to get out of doing work. Since eating Cheetos causes your fingers to be covered in orange dust, you won’t be able to carry out tasks like lifting a couch, spotting a gym partner or holding a baby. The unapologetic look on the man’s face as he gets out of performing all of these duties is priceless, and MC Hammer popping in to say “you can’t touch this” every time adds to the hilarity.
Little Caesars
Little Caesars now does delivery, which they describe as being “the best thing since sliced bread.” We then see into a sliced bread factory, where Rainn Wilson is informed of this new competitor. He drives himself mad thinking of new ways to format bread in a way that will be better than Little Caesars’ delivery. He is unsuccessful and has no choice but to get a job as a spiteful Little Caesars delivery man.
Bud Light
Bud Light makes seltzer now, and who better to advertise it than Post Malone? As he drinks his first fruit-flavored seltzer in a convenience store, we see inside his brain. Two differing parts of his brain are conflicted, since he usually only drinks Bud Light, but this new seltzer is “light and refreshing.” Since the men working in his brain fight over the controls, Post Malone himself flails around the convenience store, knocking over shelves and merchandise. In the end, he decided to get both Bud Light and Bud Light seltzer because he is incredibly rich.
Hyundai
Chris Evans, Rachel Dratch and John Krasinski show of Hyundai’s new Smart Park feature, where the car parks itself. However, they all have heavy Boston accents, so it sounds more like “Smaht Pahk.” Krasinski exuberantly announces “Look who’s got smaht pahk!” as he smugly presses a button and his car parks itself into a tiny space. Even David Ortiz can’t resist but poke his head out from his apartment window to watch the Sonata park and un-park itself.
Doritos
Lil Nas X and Sam Elliot find themselves in the midst of a heated old western showdown. The prize? A bag of Cool Ranch Doritos. However, this is not a normal western showdown. A dance battle ensues to Lil Nas X’s “Old Town Road” complete with fancy footwork, the splits and wiggling mustaches. Lil Nas X wins and rides off on his horse with the Doritos. The final few seconds show Billy Ray Cyrus sitting off to the side as he says, “I ain’t dancin.”
Rocket Mortgage
Jason Momoa is the star of this commercial, as he gets home from a long day of work. He takes off his shoes, but then proceeds to take off his arm muscles, six pack and hair piece, implying that all those attractive features are simply a façade. The idea behind it is that you feel comfortable to be yourself in your home, you will feel even more comfortable financing your home with Rocket Mortgage. In the end, we see Momoa struggling to lift very light weights, but chickening out and telling his personal trainer to take it from him.
Planters Peanuts
Earlier this month a video of the Planters mascot sacrificing his life for his friends went viral. Many fans mourned the loss of Mr. Peanut for weeks, however, the Planters Super Bowl commercial brought relief. As other brand mascots such as the Kool-Aid Man and Mr. Clean cry over the loss of Mr. Peanut, one stray tear waters the mound where Mr. Peanut was buried and causes a Baby Nut to grow. Mr. Peanut has been reborn, and Planters fans can rejoice.